Adwords Management Services

    • Be seen by customers at the very moment they’re searching on Google for the things you offer.

 

    • Only pay when they click to visit your website or call.

 

  • Measure and track everything related to each new sale or lead from device type to time of day.

Schedule Your Strategy Session Now – 774.238.7725

What Our Customers Are Saying

“Having someone who specializes in pay per click management has been a game changer for me in terms of scalability and results! I highly recommend this solution – the results speak for themselves and we hope to continue a long term relationship as its proved invaluable.”

 
“This is a great team right here! Very thorough and knowledgeable about all aspects of PPC.”

“I’ve worked with this team on numerous campaigns over the last several years. They are true experts in PPC campaign optimization, their prices are very reasonable, and their customer service is fantastic. I would highly recommend them.”

“Since we began working together in 2014 we’ve opened up another location and enjoyed consistent increases in performance”

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Why Choose Us?

  • Senior Level, US-Based Analysts

  • Dozens of Documented Results

  • Regimented Weekly Optimization

  • White Glove Customer Service

  • Award Winning PPC Technology

Google Adwords Account Services

 

SETUP

 

  1. Discovery – Identifying your objectives, differentiation, and competitors.
  2. Competitive Analysis – Auditing PPC activity (keywords & ad copy) of your competitors.
  3. Account Structure – Implementing a highly-nuanced search campaign for optimal performance.
  4. Ad Extensions – Leveraging as much online real estate as possible including sitelinks, call extensions, structured snippets, and call outs.
  5. Ad Copy w/ Variants – Testing your messaging in order to identify the most engaging and effective messaging copy for your business.
  6. Remarketing Campaign – Creating ad groups the keep your brand top-of-mind to any user who has visited your site from any traffic source.
  7. Display Campaign – Drive impressions and clicks volume to enhance your overall digital strategy including branding and acquisition.
  8. Brand Campaign – Ensures top placement when users search for your brand. If you’re not there your competitors will be.
  9. Tightening up Conversion Tracking – Establishing lead attribution. You cannot increase ROI if you can’t measure it.
  10. Adding Negative Keywords – Mitigating low quality searches to increase CTR (click through ratio) and decrease average CPC (cost per click).
  11. Banner Ad Creatives – Rich display ads for your remarketing and display campaigns.

OPTIMIZATION

 

  1. Ad Split Testing: Creating / testing multiple ads against each other to ensure we’re always using the best converting ad copy.
  2. Optimized Bid Strategy: Bidding adjustments to determine the best and most profitable position for each keyword.
  3. New Keywords: Identifying new keyword opportunities based on historical performance revealed in the search terms report.
  4. Campaign Structure Revisions: Refining account taxonomy to ensure the highest correlation between keywords and ad copy.
  5. Negative Keywords: Identifying irrelevant keywords and block them to ensure that your ads only show for relevant keyword searches.
  6. Landing Page A/B Testing – Creating variants of your landing pages for CRO (conversion rate optimization).
  7. Segmentation: Leveraging data sets from device types, locations, days of the week, etc. against bids to ensure optimal cost per lead.
  8. Monitoring: Keeping a pulse on the performance of each campaign in order to make intelligent adjustments.
  9. Reporting: Providing monthly reports with detailed charts for quick identifications of trends.