While content has always been the vehicle for pretty much all forms of marketing, the demand for authentic content has reached new highs in today’s social media era. More people than ever are turning to online content, and guess what?! Their B.S. detectors are also a lot more sharper than they’ve ever been before.
Today, customers don’t want to interact with the usual bland and pushy content that reeks of a combination of elevator music and used-car-salesman vibes. Instead, they now want legitimately valuable, compelling, and authentic content that helps them solve problems and develop long-lasting relationships with their favorite companies.
True authentic online copy writing challenges us to be something that we often may have trouble with in our daily lives; that’s right, you guessed it: being authentic! Today, brands in all types of industries are striving for authentic content, and readers from around the globe are working harder than before to hunt it down.
It’s critical and essential to take all of the raw components of online copy and make them into something really worth reading, as copywriters and business owners are quickly learning the power and importance of authentic content.
As a SEO copywriter, my best content creations are more like a puzzle meticulously assembled. It’s a bit of research, a bit of SEO, a bit of skill, a lot of dedication, and some humor and insight, all rolled into one big and fun cohesive content piece. If any of these components are lacking in your writing, the content falls short, or simply just does not work. While the internet is flooded with plenty of content just like this, it’s not what today’s customer wants to interact with.
Today, the gold standard of content is learning to speak to your target audience, while genuinely being yourself, welcoming and real in your content. While all brands aren’t comparable in their voices or approaches, It really doesn’t matter who your audience is, as long as you write to them and only them.
Good content should be so informative, so valuable, and so compelling that the people who read it want nothing more than to interact with the brand producing it, and will automatically sell without really trying to. In addition to driving things like engagement and sales, stronger company-customer relationships also help promote brand recognition and loyalty.
And what’s the best way to create these relationships?
You guessed it: authentic content.
Let’s make the web an authentic place today!